Allrecipes.com, the "largest digital site in the world", was recently acquired by the number one media company serving women, a company called Meredith Corp. In this fascinating Bloomsberg interview, Meredith's CEO Stephen Lacy talks with Deirdre Bolton about their strategy for making Allrecipes.com available, not just on mobile devices, but as a magazine.
(Did Mr Lacy really say they send out a BILLION emails a day?)